Our story
A founder-led business development firm, connecting strategy with the people and systems that deliver it.
The Standard was built to close the gap between a good idea and a business that works. We bring commercial direction and specialist execution together, so founders can move forward without managing disconnected suppliers.
From first launch to the next stage of growth, we focus on what the business needs, not a one-size-fits-all package.
Explore our servicesFounder-led. Specialist-delivered.
Founder · Business Development Strategist & Creative Director
Sha brings 15+ years of leadership across aviation, healthcare and enterprise. Her work with billion-dollar companies contributed multi-million dollars in profit. Winner of the 2026 Woman of Influence Award, she connects commercial strategy with creative and operational delivery.
Co-Founder · Marketing & Growth Director
PJ connects audience insight, acquisition and revenue through go-to-market strategy, paid media and coordinated marketing systems.
Brand & Design Specialist
Visual identity, brand systems and design.
Office Coordinator
Communication, coordination and delivery support.
IT Engineer
Infrastructure, integrations, software and security.
Social Media Assistant
Client SMM, content planning and community management.
How we work
Honest advice. A strategy true to your business.
Thoughtful decisions and carefully delivered work.
Practical involvement, not a plan left on a shelf.
On your side, from direction to delivery.
Building for the next stage, not just the next task.
